Rose Colored Glasses
When you look at situations through rose colored glasses, all the red flags just look like flags.
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KK&W Leadership Podcast - Featuring Steve Graves
Kurt Kuebler and Steve Graves reflect on recent conversations with private club leaders, from Hawaii to New York and numerous stops between.
"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2020
CGM provides innovative solution-based marketing services with a strong focus on new member growth, which results in bottom line revenue.
Virtual Tour Highlight Reel Membership & Marketing Summit
Thank you to all who submitted their virtual tours.
JOIN THE WAIT LIST! Membership Marketing Summit
If you weren’t able to sign up, please join the wait list. These participants will also be the first contacted for the next Member Summit.
Who's Accountable? That's the Question!
We often know who’s executing the membership process, but who’s responsible for membership growth at your private club?
Takeout is a Solution to Public Safety, Not a Tax Problem
Early in the pandemic takeout food became, and continues to be an absolute life saver for clubs nationwide.
False Exuberance & Dangerous Exhilaration
The only element of a club that can be safely and comfortably utilized by a club member over the past few months is the golf course.
Membership Marketing Summit with CMAA
Mark your calendars for August 25th for the inaugural Club Management Association of America Membership & Marketing Summit!
A Club Without Walls
There has been a dramatic shift from a physical country club, with walls, social interactions and camaraderie to an online and virtual world
Happiness is Contagious
The specific marketing strategy itself matters less than the mindset of those who are leading. Happiness is worth catching!
CMAA Webinar - What is the Future for Membership Sales and Retention
Our industry is settling into a new normal. It's time we revisit the foundations of membership recruitment, retention and engagement.
Golf Digest Editors' Choice - Best Membership Marketing in 2020!
Creative Golf Marketing, the industry leader in private club marketing, has been named the 2020 "Best Membership Marketing” by Golf Digest.
Fun and Creative Social Media Posts to Engage Your Members
There has been an extraordinary shift to virtual
connection and the new reality of a “club without walls."
Let Them Eat Cake
After being informed that the peasants had no bread to eat, a helpful princess suggested that they should just eat cake instead.
Learn From the Past: Please Do Not Slash Your Initiation Fees
Slashing initiation fees in half or more, will not be the solution to getting your Club back on track. Clubs must proceed cautiously.
We Are Here to Help!
Do you have questions about how COVID-19 will affect membership at your club? If you do, you can reach us at 1-800-526-8794.
Your Membership Director's Salary is Not a Marketing Budget
Salaries and commissions are not part of a marketing budget. If you are like many clubs, your club doesn't have a traditional marketing dept
"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2019
Creative Golf Marketing is grateful and honored to announce that we have been awarded the "Membership Marketing Firm of the Year" for 2019.
Calendars Are Not Just for Holidays and Birthdays
It’s a new year, time to throw out that old calendar and get the new one set for 2020.
Creative Golf Marketing Joins as CMAA Education Partner
Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.
Ranking Your Members' Engagement Online
Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.
Focus on the Trees, Not the Forest.
Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.
Part 1: The Perfect Membership Marketing Plan
A successful marketing plan will vary based on your goals; the scope of your objectives; and the number of initiatives you desire.
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