How Do Clubs Handle Cognitive Dissonance?
Multiple policies and procedures that are contradictory to what the club portrays as their goals are barriers to accomplish those goals.
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"Thank You For a Job Well Done!"
From our first conversation and throughout the program, I had the utmost confidence that you believed we could meet our goals.
‘No One’s Fault’ - Uncontrollable Circumstances and Attrition Rates
The loss of a few members can make it necessary for a club to decrease operating expenses by offering fewer services and amenities.
"Building Our Membership From Our Membership!"
Talbot Country Club engaged CGM for membership recruitment and brought in over 100 new members over two years.
Advisers of The Year by Golf Inc.
"After 10 straight years of net membership loss, it was time to do something different," General Manager Michael Charest said.
"Dear Club, I Quit." - Not so fast my friend!
Resigning from a private club is a very serious proposition for both parties involved. Clubs needs to be aware of the those wanting to leave
23 'Can't Miss' Booths at the CMAA World Conference - San Francisco
CGM is honored to be listed as one of the 'can't miss' exhibitors at the CMAA World Conference - Club Business Expo.
New Premier Professional Club Resource Partner for the PCMA
CGM is proud to announce our new relationship with the Professional Club Marketing Association as a Premier Professional Club Resource.
Maximizing the Membership Director
CGM is a big fan of membership directors and their function in bolstering membership numbers. They help facilitate the sale of memberships.
Who's the Stubborn One on Your Board?
Stock Farm Club retained Creative Golf Marketing to lead our Board discussions. CGM was able to bring a new perspective to our club.
How to Make the Most of a Fresh Start
Thorough planning will provide your private club with a road map for informed decision making.
What happens after you click send?
Tracking and monitoring emails can make lead generation more productive, predictive and fun to follow up.
Making New Member Orientation a Top Priority
With most club staff members handling multiple duties, the new member introduction/orientation process many times falls through the cracks.
Rethinking Guest Green Fees when Prospects Play
One of the best ways for golfing members to introduce the club to friends and associates who might join, is an invitation to play golf.
Private Club Radio with Steve Graves
This episode, we’re joined by Steve Graves, President of CGM. We discuss four of the false narratives that plague the private club industry.
Golf Digest Editor's Choice - Best Membership Marketing
Golf Digest has recognized Creative Golf Marketing as the recipient of the 2017 Editor’s Choice Best Membership Marketing Firm.
PGA Magazine Cover Story - Fargo Country Club and Creative Golf Marketing
Fargo Country Club completes turnaround by flood-proofing course and hiring Creative Golf Marketing to assist in recruiting new members.
Engaging the New Millennial Legacy
An increasingly common question asked in Boardrooms of today is, “Can my adult children enjoy the privileges of our private club membership?
Don't Waste This Crisis
More often than not we need to experience a crisis to modify our behavior (weight, smoking, relationships, money, etc).
What If You Could Predict the Future?
Wouldn’t it be great if you had a crystal ball and could identify those members most at risk of resigning?
SUCCESS STORY - Everett Golf & Country Club
CGM's strategies were very successful and provided the marketing resources which resulted in nearly 100 new memberships.
SUCCESS STORY - Squire Creek Country Club
Over the past five years, we have attracted over 300 member families to our Club and our attrition rates are far below industry averages.
Membership Committee Responsibilities
Ideally, membership committees should be highly active advocates for their club, regardless of whose ideas and strategies they are promoting
Focus on the Details that Matter
Marketing collaterals will help you build brand awareness, connect with prospects, and ultimately convert them into lifelong members.
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