Retention Over Recruitment
The less members use the club, the more likely they are to stop seeing the value of membership costs and drop their memberships as a result.
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CGM's Steve Graves on Membership Retention
Steve Graves discusses their Activity Level Indicator (ALI) software platform to help your club's membership retention efforts.
Creative Golf Marketing Joins as CMAA Education Partner
Creative Golf Marketing has joined the Club Management Association of America (CMAA) Partnership Network as an Education Partner.
Ranking Your Members' Engagement Online
Members know what Facebook and LinkedIn are. But their knowledge, and more importantly, their strategic view of it is probably very limited.
Yes, You Really Need to Know Those Answers
Member surveys are an important element when reviewing your marketing efforts and are valuable for a number of reasons.
Trend Tracking: A Strategy for Keeping Members
Why are some members using the club less? By reaching out, you may learn what to do to keep fewer members from resigning each year.
Reducing Resignations
Losing a member, for whatever reason, has a negative impact on the club’s financials and places a burden on the club to replace that member.
Focus on the Trees, Not the Forest.
Membership retention is critical to the long-term success of any private club , which equates to a stronger membership and dues line.
Part 1: The Perfect Membership Marketing Plan
A successful marketing plan will vary based on your goals; the scope of your objectives; and the number of initiatives you desire.
Part 2: The Perfect Membership Marketing Plan
Simply stated, most membership marketing programs are not as thought out in their design as needed.
What the Net Promoter Score Means to Your Club
There is a big difference between a satisfied member and a loyal member. Satisfied members may not quit, but loyal members invite friends.
"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2018
It is with great pleasure that CGM receives the 2018 BoardRoom Magazine 'Excellence in Achievement' Membership Marketing Firm of the Year.
Experience the ‘Before and After’ Effect Now
A good before and after story always resonates with those who have put off a task for a while. There's always something standing in your way
Align Your Goals With Your Purpose
The setting of membership goals gives all individuals involved in the marketing process a “blueprint" that will help decision making.
Fueling Membership Growth and Diversity at Your Club
Private clubs of all types are seeing robust membership growth. However, consumers are putting a great deal of consideration before joining.
"Goals were set, plans were developed..."
We engaged the services of CGM to assist us in promoting our club, the project and ultimately rounding out our membership numbers in 2018.
Email Is Getting Crowded
If you’re like many of our clients, the primary method of communication for your members is through email. First, it's free.
"Thank You for 3 Years of Success!"
Clearly, the most important component we were missing was CGM! Your positive and practical approach to membership issues is infections.
Let's Give Them Something To Talk About
Give your members ‘something to talk about’ and you will be rewarded with renewed interest in what your club has to offer.
The Gamification of the Golf Industry
With fantasy golf’s popularity increasing and increasing, this becomes particularly prevalent for the four PGA Tour ‘Majors’
Golf Digest Editors' Choice 2018 - Best Membership Marketing
Creative Golf Marketing has been named the ‘Best Membership Marketing’ firm by the Editors of Golf Digest magazine in 2018.
"The Talent to Make Your Club Shine"
I have nothing but positive things to say about CGM - they're the equivalent to having a PR firm at your fingertips.
It's All in A Name
How do you communicate with your members? Do you include both the names of both partners you are trying to reach?
"We Owe You a Debt of Gratitude..."
CGM has certainly remained at the forefront of helping the private club industry move forward in the face of a new club paradigm.
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