Timing is Everything
No one could have predicted the unbelievably positive impact the pandemic had on the number of memberships that were sold nationwide.
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Rose Colored Glasses
When you look at situations through rose colored glasses, all the red flags just look like flags.
Make Work WORK at Your Club
The idea of managing work life balance seems to have the same bearing as climbing Mount Everest – a handful of folks have done it, but
Smooth Seas Don't Make Skilled Sailors
If recent years have taught us anything, it’s that circumstances can change quickly. We want club leaders to be prepared for changing...
Membership Audit
The old adage, you only have one chance to make a first impression still rings true today. Regardless if you are talking about job...
KK&W Leadership Podcast - Featuring Steve Graves
Kurt Kuebler and Steve Graves reflect on recent conversations with private club leaders, from Hawaii to New York and numerous stops between.
"Membership Marketing Firm of the Year" - Excellence in Achievement Award for 2020
CGM provides innovative solution-based marketing services with a strong focus on new member growth, which results in bottom line revenue.
Virtual Tour Highlight Reel Membership & Marketing Summit
Thank you to all who submitted their virtual tours.
JOIN THE WAIT LIST! Membership Marketing Summit
If you weren’t able to sign up, please join the wait list. These participants will also be the first contacted for the next Member Summit.
Who's Accountable? That's the Question!
We often know who’s executing the membership process, but who’s responsible for membership growth at your private club?
Takeout is a Solution to Public Safety, Not a Tax Problem
Early in the pandemic takeout food became, and continues to be an absolute life saver for clubs nationwide.
False Exuberance & Dangerous Exhilaration
The only element of a club that can be safely and comfortably utilized by a club member over the past few months is the golf course.
Membership Marketing Summit with CMAA
Mark your calendars for August 25th for the inaugural Club Management Association of America Membership & Marketing Summit!
A Club Without Walls
There has been a dramatic shift from a physical country club, with walls, social interactions and camaraderie to an online and virtual world
Happiness is Contagious
The specific marketing strategy itself matters less than the mindset of those who are leading. Happiness is worth catching!
CMAA Webinar - What is the Future for Membership Sales and Retention
Our industry is settling into a new normal. It's time we revisit the foundations of membership recruitment, retention and engagement.
Golf Digest Editors' Choice - Best Membership Marketing in 2020!
Creative Golf Marketing, the industry leader in private club marketing, has been named the 2020 "Best Membership Marketing” by Golf Digest.
Fun and Creative Social Media Posts to Engage Your Members
There has been an extraordinary shift to virtual
connection and the new reality of a “club without walls."
Let Them Eat Cake
After being informed that the peasants had no bread to eat, a helpful princess suggested that they should just eat cake instead.
Learn From the Past: Please Do Not Slash Your Initiation Fees
Slashing initiation fees in half or more, will not be the solution to getting your Club back on track. Clubs must proceed cautiously.
We Are Here to Help!
Do you have questions about how COVID-19 will affect membership at your club? If you do, you can reach us at 1-800-526-8794.
Let's Protect the Most Vulnerable Among Us
The reality is that many of the people who are being asked to show up every day during a national health crisis, are front line employees.
Club Takeout Ready to Explode
It can be speculated that, for at least the near future, club members will be possibly staying closer to home and away from gatherings.
SUCCESS STORY - Overlake Golf & Country Club
CGM’s ALI is the cornerstone of our retention efforts and has greatly helped identify members who are at risk of disengaging from the club.
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